I design brand identities. How they stay true is what I think about most. 16 years across identity, product, and experience design—I translate what matters to brands into a coherent reality, with AI integrated as a thinking partner into the creative workflow.

Selected work. Full case studies and process available on request.

Lab | Perspectives, frameworks, and prototypes

Essence

Where the work comes from.

Two abstract forms representing the twin forces of brand: clarity and expression, held in balance.

Baseline

A perspective on brand as the alignment of clarity and expression.

Lab Notes

A developing practice for seeing, mapping, and making in creative work.

Currently taking on senior brand work and creative direction with agency and studio partners. Previously at Optimism/OP Labs, and years of independent identity work across startups to Fortune 500 companies.

Open to design director roles—in-house or contract. Let’s talk.

The other side of the practice lives at Waterfall